Innovation Chasm

 How to Innovate and How to Sell Innovation

CEOs Fix Problems and Hate “Solutions”

CEOs have problems—sometimes they know the problem and other times things are fuzzy. Either way, they want to fix the problem.

B2B Sales: More Engagement by Selling the Problem

 Be careful what you believe—especially what you read on the web! Quora asked me to answer the question below: How do I create a powerful sales presentation for a B2B customer? Only most of the answers were all about "solution selling," increasing their pain, messaging, etc. None of this works—at least it doesn't work well in 2018 and beyond.

    Related Posts